LFW days 1 & 2

Martha Temmuz 01, 2021

One thing I love about London Fashion Week is that it is filled with these up-and-coming new designers who already have a very much solid direction. Some of these designers are featured on ASOS so I check them out very often. I like to look at these shows and think, is this something that I'd buy? Brands like Holly Fulton, Markus Lupfer, Moschino Cheap & Chic always appear on the to-buy list. (It is yet unknown when they will go into the "shopping cart" though.)

It seems only fitting to start this "week" with music from Sir Paul McCartney! (Oh yes his profile picture is, of course, him drinking tea.)

Holly Fulton

Jean-Pierre Braganza // Kinder Aggugini

Clements Ribeiro (1,2) // Markus Lupfer

House of Holland // Todd Lynn

Issa (1,2,3) // PPQ

Daks (1,2) // Felder Felder

Emilia Wickstead (1,2) // Eudon Choi

Dion Lee (1) // Fashion East - Claire Barrow (2) // James Long

Julien Macdonald

John Rocha

Moschino is definitely one the shows that a lot of people are excited about for LFW. I personally like their diffusion line better. And they have outdone themselves. Check out the super cool prints and texture mixes! Those pineapples...DAMN.